If you’re not using social media aptly, then you’re missing the most important step in reaching your audience. Social media users have been using hashtags for ages, something like #happyweekend, #likeforlike, are some of the commonly used tags. To date, these hashtags are useful for business bodies that are willing to gain followers. 

Since you’re a beginner in this field, there might be a few too many questions in your mind like, “how do I use hashtags” or “where can hashtags be used”. The best thing that I would like to inform you about is that you don’t have to be a socially savvy person to use them. Anybody with little knowledge of social media can include hashtags in their posts. 

Moreover, some extra preparation can really help you grow your presence on social media. So, let’s understand in detail the strategy of social media. 

What are hashtags?

Hashtags are indicated by the hash sign (#) and it identifies a topic. Although this can sound a bit complex. However, the word hashtag seems sophisticated, but through some good research work, it can turn out to be easy for you. 

Generally, a hot topic is used by many people on social media, and the hashtags spread like a fire. To initiate a trending topic brands use a user-generated tag, (for example, Nike uses #justdoit). A niche hashtag can help you to reach your target audience. Also, there are a plethora of hashtags, but a few for a good start is enough. You can create your own-generated tags and see if they work and which one works the best for you. 

When to Use Hashtags? 

One of the plus points is that these hashtags work all the time. Also, time matters a lot, at what time you are posting it. However, it’s not necessary that you have to be a brand to get useful reach. 

Where to Use Hashtags? 

Also, hashtags can work anywhere. Like some people use it below the captions and some use it in between. 

Pro-tip 

Hashtags are a handy feature, but make sure that you don’t overload a post with them. Too many hashtags can create a bad impact. Instagram allows a user to use only 30 hashtags and it’s advisable to use 5-10 hashtags in a story or post. 

Invest some time in understanding the algorithm

1. It can overwhelm the audience and make them scroll past your post.
2. Invest some time in analytics to continue using hashtags in the future. Many social media engagement services offer free plans and trials to track the effectiveness of a hashtag. By monitoring them, you can see which ones are working best for you and which you should gain to expand your reach.
3. Last but not least, have fun with hashtags. Explore new different types of hashtags and experiment with them. Participate in conversations to introduce your brand. Don’t hesitate to use new hashtags in your stories and posts as they will help new users to discover you.

This was all about it. Remember, it takes time to see the real benefits of hashtags. Research well, experiment, and track your hashtags for the best results. Let us know how this works out for your social media in the comments below.