Social Media & Community Executive

Key responsibilities

• Manage multiple social media accounts across Instagram, YouTube, Facebook, LinkedIn, Reddit, WhatsApp Business, X/Twitter, Threads, Pinterest, Quora, Google Business Profile, and other relevant platforms.
• Prepare weekly and monthly content calendars, coordinate approvals, and execute content consistently across multiple brands.
• Create Reels, Shorts, posts, carousels, stories, thumbnails, captions, scripts, memes, and other social content using creative, video-editing, and AI tools.
• Monitor trends, competitors, comments, DMs, reviews, and online communities and maintain professional, brand-safe audience engagement.
• Identify genuine enquiries coming through social channels, perform basic qualification, and pass relevant leads to the Sales / Business Development team.
• Assist with Meta Ads, Google/YouTube Ads, LinkedIn Ads, audience targeting, creatives, monitoring, testing, optimisation, and reporting. All advertising budgets require management approval.
• Track social-media performance, prepare regular reports, recommend improvements, and coordinate with designers, video editors, SEO, sales, HR, project teams, and management.

Required skills and experience

• 1–3 years of hands-on social media, content, or community-management experience.
• Practical experience managing multiple professional social media accounts and creating Reels, YouTube Shorts, and other short-form content.
• Hands-on knowledge of Canva and video-editing tools such as CapCut, Premiere Pro, VN, InShot, or similar tools.
• Experience using AI tools such as ChatGPT, Claude, Canva AI, AI image-generation, or AI video-generation tools for content ideation and production.
• Good understanding of Meta Ads, social media analytics, content calendars, trend research, competitor research, community engagement, and social SEO.
• Strong written English and Hinglish with good caption, hook, CTA, headline, and short-form script-writing skills.
• Strong ownership, multitasking, follow-up, and coordination skills with the ability to manage multiple brands simultaneously.

Portfolio or practical work samples are strongly preferred. Candidates should be able to discuss social media accounts, Reels, Shorts, campaigns, creatives, or other content they have personally worked on or contributed to.