On July 7, 2026, Google announced platform properties, a new Search Console property type that lets you verify Instagram, TikTok, X, or YouTube accounts and see exactly which search queries drive traffic to your social content.
For the first time, you can see clicks, impressions, CTR, and actual search queries for your social accounts directly inside Google Search Console, with no website required.
This post covers what platform properties are, how to set them up in five minutes, what data you get, and where it fits alongside your existing SEO and schema strategy.
Akash Singh
·View full profileCTO and Co-Founder, CV Infotech · Gurugram, India
Akash has been building software for clients in the USA, UK, Australia, and Canada since 2012. He leads a 100% in-house team and personally manages every client relationship and technical decision. Francisco Escobar has worked with him since 2012. Steven has trusted the team with his AI platforms since 2019. 512 verified 5.0 reviews on Freelancer.com.